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Centrum Cardio Claims in Question

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By: Sean Moloughney

Editor, Nutraceuticals World

U.S. lawmakers are investigating advertising claims Wyeth Consumer Healthcare, Madison, NJ, made for its Centrum Cardio product, which is marketed as a “cholesterol-lowering” multivitamin that contains 800 mg of phytosterols. The U.S. House of Representatives Committee on Energy and Commerce and its Subcommittee on Oversight and Investigations sent Wyeth president and CEO Bernard Poussot a letter dated Sept. 12, asking the company to substantiate its claims. A television commercial advertises Centrum Cardio—which launched in October 2007—as the “First and only complete multivitamin that lowers cholesterol.” The company’s website also claims its product can lower cholesterol within one month.

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